When creating and testing ads the best formula to use is what’s known in the ad industry as AIDA which stands for Attention, Interest, Desire, Action.
In TrafficX1 you, again, have 25 seconds to accomplish all four of these outcomes.
Your ad needs a good Attention-getting Headline.
That should be followed by some Interest-generating content and then enough information to produce a Desire in the viewer for what you’re offering.
And finally the all-important Action-taking step.